One-to-One Sales Coaching. Individual capability lift for sales leaders, senior BDs and founders
Strategic Sales Support coaches individuals, sales leaders, senior BDs, founder-sellers and newly-promoted managers, on their live deals, calls and decisions. Real reviews of real work. The coaching that capable people need and rarely get.
Who benefits.
- 01
Senior BDs working complex deals.
Capable sellers running pursuits where the difference between win and lose is judgement, not effort.
- 02
Sales leaders without a mentor.
Heads of sales who manage everyone but have nobody managing them. The role can be isolating.
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Founder-sellers.
Founders carrying commercial accountability who need a confidential sounding-board on their toughest deals and decisions.
- 04
Newly-promoted managers.
Recent step-up from senior rep to manager. Different skills now needed, and no one to teach them.
- 05
High-stakes individual pursuits.
Single deals where the right call materially affects the business, a major customer, a major price decision, a complex negotiation.
The patterns we see.
Stuck deals.
Senior pursuits where the seller can't see what's missing. Needs an outside eye to spot the blocker.
Weak calls.
Capable on email and slides, less effective in live conversation with senior buyers. Pattern none of their peers will name.
Unclear strategy.
Knows what to do day-to-day, can't articulate the underlying strategy. Decisions get made tactically.
No honest feedback.
Senior role means no one inside the business gives them straight feedback. Blind spots compound.
Confidence wobble.
Capable people doubting themselves in a stretch role. The confidence problem is real even if the capability is fine.
What changes.
Commercial outcomes, not activity outputs.
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Deal momentum.
Stuck deals move. Decisions made. Specific blockers identified and worked through with an outside perspective.
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Sharper calls.
Live call coaching, role-play, playback. Specific behavioural improvements visible in next conversation.
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Clearer thinking.
Strategy and rationale articulated explicitly. The participant can teach their own logic to someone else.
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Lifted confidence.
Honest, capable feedback in a confidential setting. Confidence rebuilt on evidence, not pep talk.
How an engagement runs.
- 1
Assess.
First two sessions: understand the person, the role, the current deals and the development priorities. Honest read-out.
- 2
Set goals.
Three to five specific development goals, observable behaviours, deal outcomes, decision-quality measures.
- 3
Weekly cadence.
Recurring weekly or fortnightly session. Live deal review, call playback, decision frameworks, strategic conversation.
- 4
Live reviews.
Optional: sit-in or recording review on specific high-stakes calls or meetings. Direct, specific feedback.
- 5
Reset.
Quarterly recalibration of goals, scope and cadence. Coaching evolves as the person evolves.
One-to-One Sales Coaching, answered.
What's the difference between coaching and mentoring?
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How long does a typical engagement last?
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Who fits one-to-one coaching?
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How is this different from training?
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Is it confidential?
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Right service. Right time.
Book a 30-minute call. We'll figure out if One-to-One Sales Coaching is the right fit, and if not, where to start instead.